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Luke Stedman at the Boatshed Palm Beach

Following the success of the debut eyewear collaboration, globally esteemed mod brands SUNDAY SOMEWHERE and INSTED WE SMILE are set to launch their range of apparel.

The collaboration was contrived after a 10 year friendship between the two creative prodigies. The end result is a collection titled “Let’s do it on a Sunday Insted” that breathes their intertwined vision.

We spent a day with Luke in his home town of Palm Beach to find our how he likes to spend his perfect Sunday. 

NAME...
Luke Stedman affectionately known as ‘Steds’

I AM A...
Ex-pro surfer/designer/wave rider/nomad/lover of life

I WOKE UP AT…
Palm Beach, Sydney Australia

Luke Stedman Palm Beach Australia

Luke Stedman

TO START THE DAY I…
Make myself a big glass of iced espresso (heaven’s elixir) and get into a hot bath – this is how I bring myself to life.

I SPENT THE DAY WITH…
My Dad, in his Monavale workshop – I never pass up the opportunity to test the boards he shapes, it’s so rare these days!

Luke Stedman

I EXPLORED…
The calling card of Palm Beach – Barrenjoey Headlands. There are some epic spots to take it all in.

I'll NEVER FORGET…
My first surf (if you can call it that) haha

Barrenjoey Headlands, Palm Beach Australia

Water reflections

SUNDAY'S SHOULD BE SPENT…
At your own pace. Pick your poison, might be sleeping in, in the whitewash, drinks as the sun goes down (all of the above for me)

MY NEXT ADVENTURE TO SOMEWHERE WILL BE…
I can’t remember the last time I was in the same place for more than two months. My life has become quite nomadic. Outside of the usual suspects, a surfing trip to Bali may be on the cards – I try to fit trips like that in any moment I get the chance.

Now it's time to check out the apparel collection for yourself. Inspired with hues reflecting the sun, sand, and sea, the line epitomises beach and surf wear. What else would you want to wear on a Sunday right? 

Luke Stedman and Dave Allison


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